Changing the group’s visual identity aims to stimulate a new dynamic. This is a strong sign of the deployment of the company’s new strategy. The most visible element is the logo. With this new visual, the objective is to reflect the recent evolution of the group but also to highlight its objectives and its identity. Associated with the new colors, this logo expresses the stability of the company while having a more modern and optimistic look.
With this new visual identity, ADM aims to further communicate about its strengths and strategy. The complete portfolio of ingredients, research and development know-how, industrial equipment, international stature, infrastructure and logistical expertise are all assets that ADM has in order to meet the challenges of nutrition in the world, health and the environment.
The new signature “Unlocking the power of nature to enrich quality of life” summarizes in one sentence our promise as a group to our customers, our collaborators and all our partners. This signature illustrates the importance given to nature within the group, source of all our offer.
SIO is fully in line with this strategy by offering our customers the best of vegetable fats to make food, cosmetic and pharmaceutical ingredients with very high added value. Together within ADM, we are helping to unlock the power of nature for a better quality of life.